If you would like to take advantage of all of the free traffic that is available on the search engines today, it’s important for you to understand how to utilize certain strategies that will help improve your search engine rankings. Your ability to rank on page 1 for your most important keyword terms is determined by the strategies that you implement. If you choose to do this yourself, it could take all of the time that you would normally spend on building your business, which is why so many people use a Local SEO expert companies. Here is what you need to do in order to generate traffic to your websites to increase your sales this year.
Understanding Search Engine Optimisation
Although this may seem like very complex concepts to understand, it’s actually not that hard to do. All you have to do is understand basic concepts of on-site and off-site optimisation that will allow you to improve your positioning on the search engines, an example of on-site optimisation would be structuring your website using what is called a silo structure, breaking down all of your pages into what are called categories. These will be listed on the side of your website in a column, allowing people and the search engine spiders to quickly find your information. You should also have links in between related pages, and outbound links pointing to authority sites. All of this, along with unique content, will significantly improve your search engine positioning. Off-site optimisation is essentially building backlinks to your website, and all of the pages, and it must be done in a gradual way. The combination of on-site and off-site optimisation strategies will help you achieve page-one rankings for your profitable keyword terms.
Social Media Optimisation
There is a new type of optimisation that is working for many people today, especially in helping them maintain their rankings once they are achieved. By making posts on Facebook, Twitter, and Google Plus, some of that page rank or link juice will pass on to your website, helping it to maintain, or even improve, your positioning. This is typically used in conjunction with each new post that you make, giving it an initial boost. Subsequently, you will then make additional posts that will maintain your rankings, all through using social media.
Achieving Page-One Rankings Fast
One little-known trick that people are not using enough today, one that bypasses all of the algorithm updates that have occurred, and also will occur, is the use of videos and long tail keywords. Videos can be created in just a couple minutes, and uploaded to the Internet, preferably on the YouTube platform. In the description, you need to place links to each of your web pages, helping them to improve and maintain their ranking. Long tail keywords should be targeted not only on your website but also with the videos that you use. Keywords that are four words or longer are much easier to rank, sometimes allowing you to rank on page 1 in as little as 48 hours.
The combination of using on-site and off-site optimisation strategies has helped many people rank hundreds or thousands of pages. Each of those that reach the number one spot on the first page of Google for specific keyword terms becomes a profitable resource for those that hold those positions. Regardless of what you sell, or how much experience you have with basic SEO, you can either implement these strategies on your own, or pay a professional to do them for you, and reap the benefits of this information.