In this modern day and age, digital marketing is essential. Not only are competitors consistently online, so are potential customers, but this is also why the only way to stay ahead is with digital marketing. Especially for a small business owner, the online world could be quite intimidating. However, with these five basic marketing strategies, any business owner can help their business grow.
1. Set a Goal
What you want is to grow your business, perhaps through mot customers, greater recognition or simply to get ahead of your competition. Regardless of what it is, you will greatly increase your chances of success by starting with a solid goal in mind. A great way for small business to start prospering is through digital marketing. However, if it is approached blindly, it can make things more complicated. Digital marketing requires a lot of strategy and precision, having a goal allows you to know what you need to focus on.
2. Develop a Call-to-Action
What exactly is a call-to-action? A call-to-action is a text or image that prompts customers to take action; it could be to view a webinar, subscribe to a newsletter or request a product demo. What a call-to-action should do is direct visitors to landing pages, here their information can be collected in exchange for a marketing offer if value.
3. Create a Marketing Funnel
One thing that some of the most successful business have in place is an effective marketing funnel. What a marketing funnel is the customer’s journey mapped out, from when the customer is a total stranger, to when they then become a lead. It requires that certain strategies be put in place which will encourage the customer to move through this funnel. Effective pieces to a funnel are things such as calls-to-action, offers, lead magnets, and opt-ins. You can view a marketing funnel in four sections: awareness, curiosity, desire, and action.
4. Create a Lead Magnet that is Effective
You can use a lead magnet alone or along with a call-to-action. Provide them with something that they want, and that is relevant to the products or services you provide. Your offers should be used in a way that you can gather more information about your potential buyers while at the same time you drive them deeper into your marketing funnel.
5. Drive the Traffic
You have to have traffic to your website before there are people to drive right into your marketing funnel. There are quite a few ways that traffic can be driven to your website. Here are some of the more popular choices:
Keyword Strategy – your website and content will show up in more search engine results by inserting keywords that are relevant to your content; this will increases your traffic amounts.
Quality Content Use – content such as press releases, blog posts and articles on authority webpages. In various places on your website, insert links within this content so the through exposure you will build you brand and drive more traffic to your website.
Social Media – use social media posts that are engaging to attract higher levels of traffic to your site. The use of images, video and other media that is relevant will help your posts to experience more engagement.
Website Optimization – It is crucial that you ensure your website is always functioning at its best and is fully optimized. A website that does not properly work is not a website people want to visit.
By using these simple digital marketing strategies on your business website, you will soon begin noticing a drastic and positive difference. These digital marketing strategies are a great way to grow your business and be successful online. For advanced help from a digital marketing agency, contact the good folk at Top SEO Brisbane