Affordable Web Design

If you want to have a professional site designed for you, but have a limited budget, you don’t have to worry. You still have options available to you like Top Web Design Gold Coast. You don’t have to spend a ton of money to obtain a great-looking site. If you’re willing to get creative, there are some affordable web design options available.

Buy A Pre-Made Site

Rather than hire someone to design an original site for you, you could buy a site that is already made. Designers will charge much lower rates for sites like this. You can get a template for your site for less than $10.

Naturally, there are some downsides to buying a site that has already been made. For example, other people will be able to create a site with the same design as yours. However, there are some ways you can customize an existing design. If you buy a pre-made site, you can get a beautiful site for a bargain price.

Have A Designer Customize One Of Their Existing ThemesTop Web Design Gold Coast

If you want to enjoy the savings you can get from buying a pre-made site, but also want something original, ask a designer what it would cost to have a template customized for you. Many designers are willing to make tweaks and changes to their existing work.

While you’ll have to spend a little more to get the designer to do custom work for you, you won’t have to pay full price. Once the backbone of the site has been built, it won’t take the designer long to make a few little changes.

Work With Someone That Is Building A Portfolio

If you’re invested in having a designer create a custom site for you, try to find someone that is working to build a portfolio. It’s likely that they will be willing to create a site for a lower-than-average rate.

This is a situation that can benefit both parties. They’ll get a great design that they can show off to future clients. You’ll get a professionally designed site for a discounted price. Everyone wins in a scenario like that one.

Don’t Be Afraid To Settle

If you can’t afford the kind of site you want right now, it’s okay to wait a little while. Most sites update their designs periodically. Get a simple site up for now. You can always upgrade to a flashier site in the future.

What’s important is that you have a site that’s responsive and easy to navigate. If your site meets that criterion, then most visitors will be pleased with it, even if your design is fairly simple.

There are plenty of affordable web design options available. If you’re balking at the price quotes that you’re getting from professional designers, see if there’s a cheaper option available to you. While you may not be able to afford to work with big-name web design companies, you can get an attractive and functional design for your website.

Is Small Business Doomed?

Predicting The Market: Is Small Business Doomed?

This is an interesting question that many small business owners and entrepreneurs are asking themselves, as today’s reports of economic uncertainty are making things very tricky and unpredictable for everyone. According to business-owner surveys carried out last year, 69% of owners are worried about the significant challenges they already face and seem to be a little pessimistic about the growth and survival of their business. Are we doomed? Not really, but small-business owners seem to be a really grumpy lot as figures show that the number of small-business who foresee another recession next year is the highest since July 2009. July 2009 was basically when the recession rock-bottomed, and the only way was up really. Small business owners predicted a recession in that quarter for the next year too when the fact was that the U.S was recovering.

The U.S economy had expanded its output by $357 Billion over the next four quarters since then. Small-business owners had obviously got that prediction wrong. According to the survey, the ratio of pessimistic respondents about next year’s turnout is very alarming. The NSBA survey reports that for 2011, the ratio of pessimistic respondents was 44-24 and 52-24 six months before. Has the economy been steadily declining for three years in a row? Not at all, even though growth has been disappointingly slow at times since then, it has been on the upward trajectory.

Why so gloomy then? The causes are unknown, but perhaps politics, media influences and misinformation are to blame. Business owners and operators are one of the most reliable Republican occupational categories in the U.S, so it may be natural for them to have a pessimistic bias. They may be unhappy with the political party in office at the moment and drill their pessimism into people’s heads to make them believe that Obama’s policies are driving small businesses to the ground. Perhaps refusing to admit to any economic recovery when faced with contrary evidence. Maybe it’s just wiser to concentrate on the progress of your own business and leave the politics to those who want to promote their pessimistic propaganda to other business owners.

The fact is that there is a healthy 47% of small business owners experiencing growth as opposed to just 23% experiencing a decline. So if you’re worried about economic predictions for next year, the worst thing you can do is base your decisions on national economic reports. Guide yourself on your business reports for the year, rather than national conditions, which should give you clear indications of some growth and not of steady decline or stagnation. There is an alarming number of Policymakers still paying attention to what pessimistic business operators have to say. This type of “uncertainty” is the real cause of concern, by far. The best thing that Congress can do for the small business to encourage consumer spending may be as simple as reviving the payroll holiday or some tax relief for Americans.

Realistically, though, the likelihood of Congress stepping in to save the day is very slim, we know. Aren’t we glad to have the power of the internet and social media websites as our essential business tools to broaden our audience reach? There are over 1.19 Billion active Facebook users out there, 500 million users for Twitter and an astonishing 72 hours of video are uploaded to YouTube every minute.

With 62% of adults worldwide who use social media websites, it is pretty clear that promoting your business on social media websites is the way forward. You can be smart about advertising on social media websites, don’t just dive into all platforms at once as this can be discouraging if you don’t get the wanted results. For example, if you’re a small business that is looking to get noticed in the neighborhood, Facebook may be the way to go. Especially with their new ‘Pages Popular in your area’ feature on the right-hand side of their webpage.

Now if you’re a business professional, (and it doesn’t matter where in the world you are) then perhaps LinkedIn is a good starting point, but a lot of businesses are now coming to appreciate the benefits of search engine optimization or online marketing – also known as Internet marketing. In addition, the advertising power of social media, with a great SEO campaign and your small business growth possibilities are going to be looking up.

Website Design Elements that Impact Conversions

What Website Design Elements Have The Biggest Impact on Conversions?


If you are looking to design a new website and want to make sure that it converts as well as possible, then you need to take a close look at the layout, and the way that you engage with your visitors. You do not have long to make a good impression on your visitors, and every element on the page serves a purpose.

There are several factors that can affect your website’s conversion rate, including:

Load Times

Load times aren’t a design element per se, but they are still important. The faster your website loads, the better. In general you should aim to have your website load within a second or two on desktops, and in absolutely no more than eight seconds on mobile devices, otherwise, users will click the back button, never to return.

Calls to Action

You should clearly display a call to action at the top of your page, and litter calls to action throughout the rest of the page too. Make sure that these calls are clear, urgent, simple and include a reason “Buy NOW to get a discount”, for example.

In-Line Forms

Put a signup form on the website. This will help to improve your conversion rate because users can fill out the form while they are reading the page, instead of having to navigate to another page to do it. This is a small, simple change, but it is one that makes all the difference because it means that there is very little friction towards users completing their purchase.

Limited Off-Site Navigation

Try to limit a number of off-site links that your users are presented with. The problem with off-site links is that if a user clicks on them, they are not likely to come back to your website. Your sales pages should try to do their job without directing visitors elsewhere. Your other non-sales pages should direct users to other pages within your site so that people are generating as many page views for you as possible.

Buttons and Images

Try to make sure that people understand what they can and cannot interact with on your website. Ideally, buttons should be obviously clickable while other design elements should be clearly designated as not being clickable. It is particularly important to make it clear whether or not a menu, for example, will expand when it hovers over, and it is particularly important to make sure that there is a clear difference between links and normal text. Otherwise, you will frustrate and irritate your users, better yet ask advice from this Brisbane SEO company.

A good website design will work wonders for people who are trying to improve their website’s conversion rate. You do not need to spend a lot of time developing a flashy website – but if you can make your site look clean and tidy, make it load quickly and make it easy for people to get things done then your users will be more likely to make a purchase from you.

Reputation Management Online

Always being sure that you have a good image when people seek you out online is a good idea. This way, you don’t have to deal with anybody wanting to work with your website. As you get more popular, online more business will open up for you overall.

You’ll want to work with the top social media sites when you first get started so you can have a presence there. People of all kinds use social media websites enough on a daily basis to where they are the most popular type of website that there is. This means you are going to have to log into the accounts you’re using at each place and try to check into what people are saying or simply managing your reputation online. Then if there are complaints or concerns you can take care of it all before it gets out of hand and costs you customers.

Never lose your cool with someone, even in a private message. You may find that some people can provide screenshots to others to prove that they were treated poorly, and this just won’t end well for your business most of the time. Be willing to work a solution out, and if the person is still being rude, you can always just quit talking to them so that they eventually go away. Some people are never happy, and it’s best to ignore them, so they don’t start making you run around in circles for seemingly no reason.

Start a blog and be sure that you come across as more of an expert than most about the niche you are in at this point. You have to work with the blog regularly, and always know that you are updating people with information they can find to be of some use. There is no reason to start having people come to your website just to learn things that aren’t that important because then they may not return. Try having a plan in place to where you or someone you know posts to the blog at least once every couple of weeks.

Don’t think that even if you can win an argument that you should get involved with one. Remember that no matter what you do, people will be watching. There are those out there that just exist to make you angry, or perhaps the person is serious about what they are talking about even if you can show it to be false. Instead of arguing just present a few facts and then don’t get involved any longer after that. Once people start to see you’re more about business than anything else they should begin to hold you in higher regard.

If you have had negative comments posted online and they are showing up when you search your name or your company name you may need professional help. Online rep management companies can help you to move these negatives listings to the second and third pages of Google.

Reputation Management Online Conclusion

Are you now more clear on what you can do to get your reputation to where more people want to work with you? If that’s the case, you will find it to be much more simple to get more business as well as figuring out who is willing to work with you no matter what. Anyone with a good reputation will have a far better chance in this world to do the most business because of the more people like you, the better they respond to what you do.

Online Reputation Management

Your online reputation is as important as your reputation offline. Many at times you may find that there are things that negatively affect your reputation online. Our lives are turning into online-based very fast. You need to have a good reputation online whether you are an individual or a fortune 500 company. Having an online reputation management is key in improving your reputation online.

What Is Online Reputation Management

Negative reviews online about your business or practice will mostly affect your business in a bad way. Nobody ever wants to do business with a firm that has a negative reputation online. Most of the negative reviews are posted by embittered customers.

Sometimes when you Google search your name, you may not like what you see. There may be that one embarrassing picture you posted while still in college that can ruin your reputation. Some common pictures that many people find is a mug shot. This will lower the probability of landing a job or a client. It is very little you can do to control your reputation. A person can fabricated lies and use them to tarnish your name.
If you have been a victim of this, online reputation management will come in handy. An online reputation management firm is comprised of PR gurus and technology experts. These firms will help bury the negative stuff and promote the good things about you or your firm. You may consult the expert now like Streamshare online marketing.

Why should a person consider managing their digital reputation?
Most of the time people can post your photos or stuff that portrays you negatively, and it’s hard to pinpoint where they are geographical. They may post on sites where it’s impossible to remove by any other person expect them. A client or employer wants to know information about you as much as possible. If they see a negative review, then that will jeopardize your chances.

Can a person do his/her own reputation management?
This is like doing your own anti-virus protection. There are very people who can do this and to make sure you get the best possible reputation. Search for a digital marketing company that has experience in online reputation management. The will also help you create a good profile on the social media platform that will boost your image online.

Is it possible to erase all the negative review or post online?
It is very hard to remove such information online. Even a lawsuit sometimes never work. The idea is to put as much positive information about on the first page of the search engines. Once the negative stuff is not in the first, it’s like it doesn’t even exist. Many people never go to the second or third page of the search engines.

How can you safeguard your online reputation?
Focus on posting things that will positively impact your reputation online. This can be through social media or content sharing sites. Set up a Google alert for yourself in order to know what information has been posted about you.

Online reputation management will be the dividing line between landing that client or job. Avoid posting photos or post that can make you regret in the future.

Top Search Engine Optimisation Strategies You Should Use

If you would like to take advantage of all of the free traffic that is available on the search engines today, it’s important for you to understand how to utilize certain strategies that will help improve your search engine rankings. Your ability to rank on page 1 for your most important keyword terms is determined by the strategies that you implement. If you choose to do this yourself, it could take all of the time that you would normally spend on building your business, which is why so many people use a Local SEO expert companies. Here is what you need to do in order to generate traffic to yourseo through a magnifying glass websites to increase your sales this year.

Understanding Search Engine Optimisation

Although this may seem like very complex concepts to understand, it’s actually not that hard to do. All you have to do is understand basic concepts of on-site and off-site optimisation that will allow you to improve your positioning on the search engines, an example of on-site optimisation would be structuring your website using what is called a silo structure, breaking down all of your pages into what are called categories. These will be listed on the side of your website in a column, allowing people and the search engine spiders to quickly find your information. You should also have links in between related pages, and outbound links pointing to authority sites. All of this, along with unique content, will significantly improve your search engine positioning. Off-site optimisation is essentially building backlinks to your website, and all of the pages, and it must be done in a gradual way. The combination of on-site and off-site optimisation strategies will help you achieve page-one rankings for your profitable keyword terms.

Social Media Optimisation

There is a new type of optimisation that is working for many people today, especially in helping them maintain their rankings once they are achieved. By making posts on Facebook, Twitter, and Google Plus, some of that page rank or link juice will pass on to your website, helping it to maintain, or even improve, your positioning. This is typically used in conjunction with each new post that you make, giving it an initial boost. Subsequently, you will then make additional posts that will maintain your rankings, all through using social media.

Achieving Page-One Rankings Fast

One little-known trick that people are not using enough today, one that bypasses all of the algorithm updates that have occurred, and also will occur, is the use of videos and long tail keywords. Videos can be created in just a couple minutes, and uploaded to the Internet, preferably on the YouTube platform. In the description, you need to place links to each of your web pages, helping them to improve and maintain their ranking. Long tail keywords should be targeted not only on your website but also with the videos that you use. Keywords that are four words or longer are much easier to rank, sometimes allowing you to rank on page 1 in as little as 48 hours.

The combination of using on-site and off-site optimisation strategies has helped many people rank hundreds or thousands of pages. Each of those that reach the number one spot on the first page of Google for specific keyword terms becomes a profitable resource for those that hold those positions. Regardless of what you sell, or how much experience you have with basic SEO, you can either implement these strategies on your own, or pay a professional to do them for you, and reap the benefits of this information.

The Importance Of Social Media For SEO

If you’ve been dabbling in Search Engine Optimization (SEO), then you already know that social media is playing a bigger and bigger in ranking in the search engines. But if you’re like most people who haven’t really mastered SEO, you’re probably wondering how social media affects your search engine rankings.

Search engines take into consideration many different factors when indexing and ranking content. Social media is becoming one of those many variables.

There are basically two parts to doing SEO work, online optimization and offline optimization. Online optimization is related to the web pages. Offline optimization, meanwhile, refers to link building. Social media links are a new type of link that the search engines recognize.

Links for your content on social media networks like Facebook, Twitter, LinkedIn, Google, YouTube help the search engines decide which websites should be ranked for what keyword phrases.

For example, a link that’s been shared so many times on social media will have higher visibility in the search engines because many have chosen to share it. Make sure you promote your most powerful content on social media to gain traffic, not only from the search engines but also from your social media audience.

Within the last few years, the search engines have become more into social signals. But aside from being a factor in the rankings, social signals also speeds up how fast the content gets indexed. So, if you have new content, just tweet it. It will be indexed faster.

In order to make the most social media links, you need to build a real social media presence. Do NOT buy fake Twitter or Facebook followers, unless if you are buying in order to index your content.

How do you build a social media following? There are several ways to go about this. You could advertise your business and point the link to your social media profile. Of course, there are free ways to go about it, like being active in communities related to your business.

Once you have a sizeable following, engage those followers and encourage them to share your content.

What factors affect the value of a social media link? The search engines usually consider several factors: the number of social media shares, who is sharing the content, and how many followers and friends that content sharer has. Ideally, the one who is sharing content should be the influencer in your industry.

If you are still building your content, the first thing you need to do is to find the influencers in your industry the ones who have a lot of followers and are actively engaging their followers. Make contact with them, but first, create content and offer an incentive to make them take a look at your content.

Next, create a profile that is filled up with relevant information on your business. Incorporate your company’s name and your most relevant keywords in your profile. Make sure to also include your company’s URL and description.

Website Design Software

The Benefits Of Using Web Design Software

When the internet first became mainstream, people started wanting to learn how to make their own websites. Many of these people spent countless hours learning code and creating basic websites. Information technology experts thought that there had to be a simpler way to create and design a website. This led to the creation of web design software.

What is Web Design Software?

Web design software is often called “WYSIWYG”. This acronym stands for “what you see is what you get”.

The software lets users drag and drop websites design elements and features onto a page. Once they are happy with the look and feel of the page, they can hit a button and the software will publish the website – no coding required!

There are many benefits that home with using software over hand coding a website. These are listed below:

– More time. Because webmasters are not spending hours learning web design, they can focus on other aspects of their business. For example, someone who runs an online store can invest their time into marketing instead of web design.

– Ease of use. Coders often feel frustrated and angry when they cannot get their site to do what they want. This is unlikely to happen as the software is capable of doing both simple and complex tasks.

– Cost. Although self-coding a website is free, time is money. Over time, webmasters will save themselves a lot of hassle by allowing the software to do the work for them. If the extra time is spent on wise tasks, business owners may attract more clients.

Web design software can be downloaded from a number of different websites. The best software package will be well-known, popular and have good reviews on web design and software review websites.

Understanding SEO (Search Engine Optimization)

Lots of website owners know that SEO is something they need to attend to if they want their websites to rank well when people search for products or services that they offer. However, SEO, or search engine optimization, is not something that is generally well understood. In fact, search engines like Google, Yahoo!, and Bing keep their algorithms a secret, so even SEO experts have to constantly test to understand the best tactics to take.

What is SEO?

Optimizing a site to rank well in searches has two parts to it. Within these two parts are also many smaller details. The two parts include the following:

— Onsite: Adding the written text, titles, and headings is a very important key to communicating both with website visitors and search engine bots that try to understand what your website is about.

— Offsite: Besides adding the right elements to your pages, it also helps to get mentions from other good websites. These mentions might consist of links back to different pages of your website or even just a citation that mentions your brand name. These could be from related websites, social networks, or a variety of different good online properties around the net.

With both onsite and offsite efforts, it is important to do them, but it is also important not to overdo them. Large search engines have gotten very good at detecting spam these days. If you stuff your pages with your main keywords or get hundreds of low-quality links back to your site, you risk getting flagged as a spammer. If so, your search engine rankings could actually get worse and not better.

The Advantages of Good SEO Services

The right way to perform SEO activities has evolved a lot in the last decade, and it seems like some things continue to change each month. It is clear that some tactics that worked very well a couple of years ago are not effective any longer. This might be because the search engines have changed or there is a lot more competition.

The key is to find a good SEO professional who keeps up with the latest trends and best practices. These professionals can suggest changes to your site and ways to get more attention from other website owners. You can learn how to do these things yourself, but it might take a lot of time that you really need to devote to your main business.

Web Content Creation

Simple and Creative Ways to Improve Your Website Content

If you want your website to do well in the search engines these days, you need to have great content. Low-quality articles, or content that is copied from other sources, simply won’t be enough to stand out from the crowd in a competitive niche. The good news is that you don’t have to be a brilliant writer to improve your website content creation. There are many simple but effective ways to improve what you have to offer your visitors.

Adding video content to your website is a good starting point. Video content is engaging, visually appealing and irresistible to most users. It’s also really easy to share, which makes it a good way to draw in new visitors. You can upload the content to YouTube, Vimeo or DailyMotion as well as your website, and watermark it so that people know where it has come from and discover your site.

Another good, and easy to create, a form of content is tutorials and FAQs. Google loves this kind of content because it serves a clear purpose – answering a question that a visitor has. Visitors also love this kind of content, and if you provide a lot of it you will become someone that consumers think of as being a trustworthy source of high-quality information. This will help you to sell your own products and services at a later date.

Infographics are popular at the moment too, although you should not build your entire content marketing strategy around them. Infographics are easy to make using online tools, and many infographic creators find that their content turns viral quite frequently. However, if you share too many of them you run the risk of having users get bored or frustrated because most infographics are just filler, rather than high-quality content.